Health Plans and the Adoption of Personalized Medicine Artwork

The Promise of Personalized Medicine

There is no personalized medicine without a diagnostic test to help in the process. The Promise of Personalized Medicine is a podcast that explores the process of creating more personalized medicine and the Medical Directors who ensure that the right care is being delivered to us all. Season 1 will focus on understanding best practices by using the Blueprint of Success format as a template for labs to use when trying to get their novel diagnostic test approved by health plans. This is The Promise of Personalized Medicine.

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The Promise of Personalized Medicine

Health Plans and the Adoption of Personalized Medicine

August 08, 2023 • Perry Dimas • Season 2 • Episode 1

Why aren't Americans benefiting from customized treatment plans utilizing their specific genome types and targeting the unique needs of the problem? Advanced tests are out there but not enough patients are even getting tested, let alone, having the option of the correct tests!

Matt Brane helps break down some of the main reasons preventing these kinds of tests from reaching the average American patient. He is currently the Vice President of Managed Care at Guardant Health and has dedicated his career to helping people receive the treatment they deserve. His diverse background spans 20 years of professional development with expertise in market access and reimbursement strategy, sales and operations management, managed care/managed care management, business development, sales, and marketing in the Genomics, Oncology, Molecular Diagnostics, Medical Equipment, Specialty Pharmacy/Infusion, Physician and Hospital market.

Join us as we further discuss:

Misaligned Incentives between the payors and physicians
Navigating the option of reimbursement
How health plans can help adopt personalized medicine

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Stay connected with our host, Perry Dimas, here on LinkedIn!